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Let Our Children Stand Tall ®

Our Story



Strategy Pro International (SPI)  was established in 2001, specializing in Kids’ ergonomics product.  It started with SPI Ergonomic School bags and later expanded its product range to include Kids’ Ergonomics furniture and kids’ Apparel.

SPI extensive marketing network covers both Asia and Europe. 


KINDER FUN was established in 2005 to manage its retail operation in Singapore.  With its strong branding and marketing strategies,  KINDER FUN has grown to be a renowned home-grown brand in Singapore.


Strategy Pro International work closely with Schools by giving talks to parents and students, addressing the importance of spinal health and posture improvement.


With their vast experiences over the years and working closely with the Design and Development team, Strategy Pro International is dedicated to bringing the best ergonomic school bags to parents and children year after year.


As a one-stop solution for all parents’ needs, Kinder Fun provide a wide range of  ergonomic products for children ranging from school bags, furniture and eye-care lamp.  It hopes to help create a comfortable and conducive learning environment for children and at the same time helping them to develop good postural habit. 


LET OUR CHILDREN STAND TALL® ..” is the driving motor behind KINDER FUN success.


Current Brands under our representation: 










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